The company has new jobs posted on its own website. Apple is looking for people to fill in some position that have direct connection to iPod. Among these positions I would like to mention the New Product Operations Program Manager - iPod, Technical Program Manager - iPod and Product Quality Engineer - iPod. I guess we will soon see what the plans the company has with iPod are.
Could it last longer?
Apple is supposed to launch a new iPod sometime this year, though the updated are not great. iPod Nano has only gained a new color: grey and some shuffle lines few months ago. An update to the iPod Classic has not been made in four years. So our chances of seeing any update to it seem to be quite small.
Since 2001 Apple has launched media players. Though since 2008 sales have been decreasing severely because of iPhone gaining more and more popularity. Right now, sales fall like 52% per year for iPod. They look like only six million for the last three months on 2013.
Tim Cook said that it became obvious for a time that iPod was declining as business.
The only thing left to do is wait and see what Apple is planning to do with iPod later this year.